Cooler Graphics - Because marketing can be a bear!
Art Specifications
Please read this page carefully before submitting art work
Filling the bare spots in your marketing - ASI # 80345  -  Patent # 5,845,804



Art Specifications

FINAL ART MUST FIT IN 7.5" WIDTH X 2.5" HIGH  The quality of your imprint begins with your artwork.  All orders requiring production art should include black and white line art.  We recommend digitally produced art for the cleanest, sharpest imprint.  Camera ready art may also be used.  Your graphics designer or advertising agency can supply this proper art to you.

Digital Art: also known as electronic art, can be sent via e-mail, 3.5" disk, zip disk, and CD-ROM.  PC ONLY please, NO MAC.  For best results, create your art as vector art in Corel Draw or Adobe Illustrator, save as an EPS (encapsulated postscript).  Convert your fonts to curves in Corel Draw.  Convert your fonts to outlines in Adobe Illustrator.  We will need multicolor imprints in this format.  There will be a production charge for all art reworked or recreated.

Camera Ready Art: is usually a laser print with a resolution of 600 dpi or more.  Camera ready art is black and white with no halftones or screens.  We would prefer only single color imprints when dealing with camera ready art.  However, reproduction charges may apply.  We do not accept faxes or copies of faxes for camera ready art.

Multi-Color Art: Cooler Graphics prefers to preview all multicolor art before acceptance of purchase order.  Some "tight" registrations and small text outlines may not produce acceptable results on the Slap, Wrap, and Go Insulator.  Currently, the maximum color imprint is 3 spot colors.  Four (4) color process and/or sublimation printing on the Slap, Wrap, and Go is currently under development.

Art Hints:
  • Stay away from art with a resolution of less than 300 dpi....that means NO 72 dpi JPEG or GIF files.
  • Always send a hardcopy of art with specifics by fax or mail.  JEGS and PDF's are accepted as hard proofs.
  • DO NOT SEND PowerPoint, Word, PageMaker, Quark, or Microsoft Publisher files. Not Useable.
  • For compression we recommend Stuffit or WinZip.

Proofs: Cooler Graphics provides faxed paper proofs or e-mailed virtual proofs at no charge.  Actual product proofs are available.  Please contact the sales department regarding pricing on all product proof questions.

Artwork Standards for the Slap, Wrap, and Go: In order to give you the highest quality imprint, we have developed some artwork guidelines, which include minimum line weights and font sizes.  All copy shoul be 12 pts or higher.  Lines should be no thinner than 1 pt.  We will redraw halftones and reset copy when necessary.  We reserve the right to modify your art if it does not meet these quality standards.  Cooler Graphics also reserves the right to delay or reject any order based on artwork recieved.

To send art or contact Art Department, eMail art@coolergraphics.com.



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